E S Toose

3D and UX Design for Games, VR and Animation

20/20 Hindsight #2 – BizDev and Creativity

March 17, 2013 Uncategorized 1


What I wish I’d known about business in creative industries and what I’ve learned the hard way:

– bizdev in creative industries has NOTHING TO DO with software development, and if you try to force feed a creative production through manufacturing pipelines you end up with a bunch of “risk averse” sameness.
– before you can get 10,000 customers you need to figure out how to get 1,000. Before THAT you have to have figured out how to get 100. Before 100 you need to get 10 and before 10 you have to have satisfied 1. So start by focusing on making even 1 customer happy, then 10, then 100, then 1000. Your business model evolves out of THIS process. Not some fancy business plan bullshit.

One Response

  1. I enjoyed listening to this. I always like to hear creative passion expressed. It’s tough to speak at a camera all by yourself; you do a good job. Must be the teaching experience. Anyway, thanks.

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