The (Nearly) Complete Guide to Self Publishing Your Games Online

3D and UX Design for Games, VR and Animation

The (Nearly) Complete Guide to Self Publishing Your Games Online

July 27, 2012 Uncategorized 5



A lot of what I learn and share here comes from working with game designers: spending the last many years helping them go indie, be creative and live well.

But if I’m learning how to self publish books online from what they’ve done to self publish games online – well – I figure any creative could use this guide to self publish anything they wanted to.

E-Commerce plugins  don’t make a distinction between a .exe, a .mov, an .mp3 or a .jpg – and the rules of business (trading something valuable now for something valuable tomorrow) have been around for as long as humans have been trading stuff.

You’re super smart, you’ll be able to convert anything written here from a game design perspective into information you can use to publish whatever it is you really really REALLY want to create and share with the world.

And hey, if you learn something that was super helpful to you, shoot me an email and let’s post an article about it!


Table of Contents



Self Publish First (Platforms and Publishers are Plan B)

Finding Your Niche (and the Games Worth Making)

Case Study: Camshaft Software on how they made $60k in 9 months (before launch!)

(Chapter 1: Creativity & Productivity)

On Success and Luck (in Life and Tabletop)

Business is Just a System, Neither Good or Bad

How to Research Ideas and Test Assumptions (Before You Develop Anything)

 Generating New Ideas (And Creating that “Eureka!” Moment)

Creative (and Financial) Benefits of a Roaming Office

(Chapter 2: Registration & Setup)

A Good Name: Easy to Remember, Easy to Google

Admin Stuff: Business Registration and Website Hosting

Tech Stuff: Getting Your Website Setup and Ready to Use

(Chapter 3: Site Content)

What goes viral? Awesome stuff that’s easy to talk about.

Getting Subscribers: Why we Subscribe (and why we don’t)

(Chapter 4: Social Media Stuff)

All that Social Media Community Shiznit, Yo

Social Media is Only As Good as the Value you Provide

(Chapter 5: Legal and Tax stuff)

Legal stuff to sort out before selling anything anywhere

Money Talk (Because tax time sucks and accountants are expensive)

(Chapter 6: eCommerce)

eCommerce Stuff: Selling Digital Content From Your Site

Why People Buy = Need + Credibility

Why We WON’T Buy = Greed + Disrespect


A Step by Step Production Framework

5 Reasons to Sell Directly From Your Website



You can tell from the article headings where I’m going with most of this. Everything I’m posting here has been tested by me in my own business or from successful creatives sharing what they’ve done.

If you know more about who the hell I am (for whatever reason), Guy Blomberg of got most of my life story out of me in an interview which you can listen to here. Tsumea’s Souri is an incredibly patient man, he sat through all of it and posted a summary here.

Why am I so focused on convincing you to self publish your own stuff?

Because if more folks go indie to make what they feel needs to be made (and can support themselves doing so) then we’re going to get closer to our new White Album or Citizen Kane – the breakthrough works that will define a whole new species of creativity.

And I want those works to exist. They’re not going to be made by me. But they could be made by you.

5 Responses

  1. This is very exciting – I look forward to reading all of these!

  2. Very much looking forward to this. Even as a filmmaker! 😀

    • Epona says:

      The principles absolutely translate across!

      Self publishing your content directly to fans is something the music industry moved to after Napster and iTunes forever changed the way music is distributed. Indie Musicians now connect directly with their fans and very rarely need to involve a third party distributor.

      Writers have moved that way, both fiction and non-fiction. Building up their communities through blogging first then moving to distribute ebooks from their website, porting those books to Amazon’s Kindle, and using those successes to secure larger book publishing contracts.

      Games and films just happen to be the kinds of content we produce. To eCommerce plugins it’s just another digital file.

  3. Cool stuff! Can’t wait for the rest! 🙂

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